Public Relationships Index

Public Relationships Index2022-12-16T17:18:49-05:00

Argyle’s client work starts with the principle – validated by research – that in an age of intangible assets, relationship capital drives reputation, brand and business value. While public relations is a business process, public relationships are a business outcome.



Commitment to meet expectations

Caring for customers

Concern for people

Influence of the public

Since 2016, we have been using the Argyle Public Relationship IndexTM to study the health of relationships between organizations and their publics, featuring six key metrics strongly rooted in academic research.

Our 2022 study examined the state of relationships between employees and employers, as measured in employee assessments of their organizations. Check out the results here.


I am interested in having a relationship with the brands I buy and the service providers I do business with


Having a relationship with a brand makes me more likely to purchase from or do business with that organization


Having a relationship with a brand makes me more likely to recommend it

Please let us know how we can help you understand your organization’s relationships – and improve them through engagement, communication and leadership.

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