Argyle’s client work starts with the principle – validated by research – that in an age of intangible assets, relationship capital drives reputation, brand and business value. While public relations is a business process, public relationships are a business outcome.
Trust
Satisfaction
Commitment to meet expectations
Caring for customers
Concern for people
Influence of the public
Since 2016, we have been using the Argyle Public Relationship IndexTM to study the health of relationships between organizations and their publics, featuring six key metrics strongly rooted in academic research.
Our 2022 study examined the state of relationships between employees and employers, as measured in employee assessments of their organizations. Check out the results here.
67%
I am interested in having a relationship with the brands I buy and the service providers I do business with
79%
Having a relationship with a brand makes me more likely to purchase from or do business with that organization
80%
Having a relationship with a brand makes me more likely to recommend it
