Search results for: Public Relations | Leadership | Communication

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Public Relationships Index

Argyle’s client work starts with the principle – validated by research – that in an age of intangible assets, relationship capital drives reputation, brand and business value. While public relations is a business process, public relationships are a business outcome. Trust Satisfaction Commitment to meet expectations Caring for customers Concern for people Influence of the public Since 2016, we have been using the Argyle Public Relationship IndexTM to study the health of relationships between organizations and their publics, featuring six key metrics strongly rooted in academic [...]

June 9th, 2022|

The transformation of communication

It’s a paradox of the digital age that even as technology makes communication easier, it seems to make relationships harder. Truth and trust – the twin enablers of a healthy relationship between an organization and its stakeholders – are often elusive. To succeed, organizations need new mindsets – and communicators need new skillsets.

January 29th, 2019|
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